Campaign Concepts

To promote Aurion's new payroll software and brand identity, a range of marketing concepts were needed. A range of taglines were chosen to label Aurion as a trusted partner in payroll both now and into the future. These were determined from keyword association, and most relevant payroll search terms.

The concepts I created were to showcase how effective the visual messaging of each tagline could be, to better determine which campaigns will best market the brand and software concurrently; playing an important role in the evolution of the 35 year old brand.

All copyright & ownership of work shown belongs to Aurion.