Brand Resources and Enablement

Building on Aurion’s established style guide, I identified opportunities to elevate the brand to be a wholistic representation of the company’s goal; to become more modern (reflecting their updated software and functionalities), whilst maintaining their reputation as being experts in uncomplicating the complicated for over 40 years in the Australian payroll space.

A strong brand identity in the form of templates and enablement ensured consistent and professional portrayal across all visual communications. I expanded Aurion's brand identity by playing with uniform colours, fonts, iconography and diverse design elements in a balanced manner.

Creating templates and a resource library empowered the team with the necessary tools to effectively represent our brand across all touch points. Building visual consistency that is accessible to all in the business enhanced brand recall and continues to build trust and credibility with the audience.

All copyright & ownership of work shown belongs to Aurion.
*Photography was planned and directed by myself, with execution by H86 studios.